Robert L. Johnson, founder and chairman of The RLJ Companies, and Tracey E. Edmonds, president and CEO of Alright TV, recently announced the new programming slate of upcoming family-oriented and faith-friendly content developed for the channel created in collaboration with YouTube.
Alright TV will launch on Easter Sunday, March 31 and will appeal to the aspirational and inspirational goals of consumers of all ages with buzz-worthy comedies, talk, reality, music, and online streaming of Sunday church services from around the country.
"I am very excited about the launch of Alright TV and the broad array of diversified producer-generated content that has been produced and made available through the channel," said Johnson.
"Tracey is an award-winning producer, and I am confident that viewers will enjoy the new digital series that she and her team have developed featuring well-known artists and personalities from the faith-based, reality, sports and entertainment industries.
Alright TV's content and collaboration with YouTube represents the spectrum of new and exciting opportunities for consumers and advertisers," he concluded.
"Alright TV is a groundbreaking channel that will revolutionize faith-friendly content viewing and will feature premiere talent along with rising stars," said Edmonds. "There has been, and for some time, a lack of availability of faith-based, family friendly programming on television. Alright TV, in collaboration with YouTube's global platform, fills this gap by making the genre available to everyone."
The new platform will tap the resources of Johnson's and Edmonds', Our Stories Films, the first African-American-owned film production studio that produces theatrical motion pictures. Founded in 2006, Our Stories Films, in collaboration with TriStar, a Sony Pictures Entertainment company, produced and released "Jumping the Broom," which debuted as the number one comedy during the opening box office weekend.
Alright TV will offer what it calls "the best in feel-good, value-based entertainment, which will inspire and motivate." For more about Alright TV, visit www.youtube.com/alrighttv or www.alrighttv.com.