Real Times Media Forges Joint Venture with MGPG Events, Inc. to Extend the Brand and Attract New Audiences to Black Women's Expo
- Post 01 November 2012
- By Special to the Daily World
- Hits: 704
2013 event slated for April 5-7 at Chicago's McCormick Place
(DETROIT) -- Real Times Media (RTM), a media conglomerate that oversees publishing, digital media, event and entertainment holdings in some 25 markets, has formed a joint venture with MGPG Events Inc. owners of The Black Women's Expo (TBWE). The joint venture will allow MGPG Events, Inc. (MGPG) to extend the TBWE's reach to new markets across the country. The goal of the joint venture is to leverage RTM's unique expertise in engagement marketing and event production and demonstrated success with large-scale multi-market events including the hugely successful "Who's Who" franchise. The joint venture means that advertisers, sponsors and attendees will all benefit from the synergies these two entities are creating with this event.
TBWE, the number one national destination event for African American women in the Midwest, will return to McCormick Place April 5 - 7. TBWE is now in its 19th year and expected attendance for the 2013 event is over 30,000. The three-day exposition is designed to empower, enlighten and educate women and girls of all ages. TBWE features informative seminars, insightful workshops, motivational speakers, bestselling authors and a variety of sponsored exhibits and pavilions.
"Real Times Media has always been vested in the value of the African American consumer," says Hiram Jackson, CEO of Real Times Media. "Even more so we recognize the influence women have over household buying decisions. This joint venture with MGPG Events, Inc. and The Black Women's Expo is a partnership with unrivaled potential, impacting the Expo's overall influence, reach and revenue opportunity."
"We are extremely excited about the power of this joint venture to make TBWE a
true destination event", said Merry Green, president and CEO of MGPG Events, Inc. "RTM has both the reach and resources to increase the visibility of TBWE, as our team continues its relentless focus on content and quality."
TBWE continues to offer the perfect venue for small to mid-sized businesses and large corporations to reach the all-important African American consumer. At the Expo Marketplace, businesses and corporations have the opportunity to reach out and touch this valued consumer segment at the grassroots level and expose them directly to their products and services through sales, distributions, and personal interactions. African Americans consumers are over 42 million strong with an annual buying power of nearly one trillion dollars.
Already on board for the 2013 Expo are Walgreens, State Farm Insurance and Clear Channel Media and Entertainment Group. With a primary emphasis on the concerns and aspirations of African American women, the Expo provides unique opportunities for companies of all sizes.
As in previous years, TBWE features national experts in a variety of fields to address topics that are particularly important to African American women. Health and wellness, financial literacy, careers, business ownership, female-male relationships, green living, children's health and much more will be addressed in a variety of settings. Expo Pavilions include Kidz Korner, Health & Wellness, Literary Café, The Business of Beauty, Diversity & Inclusion and Spa Pavilion. Additionally, TBWE will be announcing their live entertainment line-up shortly.
TBWE has introduced a number of innovations for 2013, sure to be a hit with attendees and vendors. Vendors may take advantage of "pop-up" booths, designed specifically for smaller businesses that might not be staffed for a three-day expo.
About Real Times Media
Real Times Media, based in Detroit, Michigan, owns publishing interests, both print and on-line, including the Chicago Defender, the New Pittsburgh Courier, the Michigan Chronicle, The Michigan Front Page, the Tri-State Defender in Memphis, Tenn., and the Atlanta Daily World. RTM also owns Who's Who Publishing Company and their directories are published annually in more than 25 cities across the country. The top-quality publications feature pictures and biographical data on a significant number of distinguished African-American leaders from various career disciplines and serve to record, inspire, and memorialize the next chapter of our history.
About The Black Women's Expo
The Black Women's Expo is a three-day consumer exposition designed to enlightening, educate and entertain. This premier event for African American women and their families draws more than 30,000 attendees from across the Midwest. Staples of the event include live entertainment and educational forums on health and wellness, financial literacy, careers, business ownership, relationships and children and family concerns. For more information you may visit the Expo on line at www.theblackwomensexpo.com, follow them on Facebook at http://www.facebook.com/blackwomensexpo or connect on Twitter @BlackWomensExpo